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Tourism Sault Ste. Marie

Every year, the city of Sault Ste. Marie runs a summer campaign to promote travel and tourism in the region. And the fabled Agawa Canyon Tour Train is among their biggest attractions, whisking travelers away into the breathtaking wilderness of Canadian Shield country.

With this campaign, we focused on driving bookings by showcasing the unique experiences available on this one-of-a-kind tour. To speak to both an older and younger demographic, we strategically created one campaign with two distinct executions—each designed to reach our targets with the messaging, imagery, video and media that specifically appealed to them.

CLIENT

  • Tourism Sault Ste. Marie

THE WORK

  • Digital Advertising
  • Branding & Strategy
  • Video Production & Editing
  • Copywriting & Content Creation
  • Media Planning
  • Project Management
  • Web Development & Martech
  • Email Design & Development
  • Social Media
  • UX/UI Design
  • Mobile & App Design

The Results

  • 86% INCREASE IN BOOKINGS
  • 63% INCREASE IN USERS
  • 46M IMPRESSIONS
COMPARED TO THE PREVIOUS YEAR
Facebook Ads
Instagram Ads
HTML5 ADS
Facebook Ads
Instagram Ads
HTML5 ADS
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